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A vast amount of space is wasted in displaying names and pictures which tell no selling story. The tendency of modern advertising is to eliminate waste.
Other coined names signify ingredients which anyone may use.
Examples are Syrup of Figs, Coconut Oil Shampoo, Tar Soap,
Palmolive Soap, etc.
Such products may dominate a market if the price is reasonable,
but they must to a degree meet competition. They invite substitution.
They are naturally classified with other products which have like
ingredients, so the price must remain in that class. Toasted Corn Flakes and Malted Milk are examples of unfortunate names. In each of those cases one advertiser created a new demand. When the demand was created, others shared it because they could use the name. The originators depended only on a brand. It is interesting to speculate on how much more profitable a coined
name might have been.
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