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On a patented product it must be remembered that the right to a
name expires with that patent. Names like Castoria, Aspirin,
Shredded Wheat Biscuit, etc., have become common property.
This is a very serious point to consider. It often makes a patent an
undesirable protection.
Another serious fault in coined names is frivolity. In seeking
uniqueness one gets something trivial. And that is a fatal handicap in a serious product. It almost prohibits respect.
When a product must be called by a common name, the best
auxiliary name is a mans name. It is much better than a coined name, for it shows that some man is proud of his creation.
Thus the question of a name is of serious importance in laying the
foundations of a new undertaking. Some names have become the
chief factors in success. Some have lost for their originators fourfifths of the trade they developed.
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