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But those variable things which depend on ingenuity have no place in a text book on advertising. This is for groundwork only.
Our hope is to foster advertising through a better understanding.
To place it on a business basis. To have it recognized as among the safest, surest ventures which lead to large returns. Thousand of
conspicuous successes show its possibilities.
´Their variety points out its almost unlimited scope. Yet thousands who need it, who can never attain their deserts without it, still look upon its accomplishments as somewhat accidental.
That was so, but it is not so now. We hope that this book will
throw some new lights on the subject.
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