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Compare the results of two ads, one negative, one positive. One
presenting the dark side, one the bright side. One warning, the otherinviting. You will be surprised. You will find that the positive ad out pulls the other four to one, if you have our experience.
The "Before and after taking" ads are follies of the past. They
never had a place save with the afflicted. Never let their memory lead you to picture the gloomy side of things.
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